
Below is the Table of Content:
Contents at a Glance (more detailed content at bottom of post)
Introduction
Part I: Introducing Google Blogger
Chapter 1: Choosing Blogger as Your Blogging Software
Chapter 2: Welcome to the Blogosphere
Chapter 3: Blogging Basics and Buzzwords
Part II: Using Google Blogger
Chapter 4: Getting Started with Blogger
Chapter 5: Setting Up Your Blog
Chapter 6: Writing and Publishing Blog Posts
Chapter 7: Enhancing Your Blog with Templates
Chapter 8: Adding Features and Functionality with Elements and Gadgets
Chapter 9: Managing Your Blog
Part III: Making Money with Blogger
Chapter 10: The Business of Blogging
Chapter 11: Maximizing Revenue with Google AdSense
Part IV: Growing Your Audience
Chapter 12: The Power of Networking and Relationship Building
Chapter 13: Boosting Your Search Engine Ranking
Part V: Extending Your Blog
Chapter 14: Growing or Downsizing Your Blog
Chapter 15: Blogging from Different Media
Chapter 16: Moving Beyond Blogger 7
Part VI: The Part of Tens
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites
Chapter 18: Ten Common Blogger Problems and Possible Solutions
Chapter 19: Ten Places to Find Free Blogger Themes and Templates
Glossary
Index
Table of Contents
Introduction
About Google Blogger For Dummies
Foolish Assumptions
Conventions Used in This Book
What You Don’t Have to Read
How This Book Is Organized
Part I: Introducing Google Blogger
Part II: Using Google Blogger
Part III: Making Money with Blogger
Part IV: Growing Your Audience
Part V: Extending Your Blog
Part VI: The Part of Tens
Glossary
Icons Used in This Book
Where to Go from Here
Part I: Introducing Google Blogger
Chapter 1: Choosing Blogger as Your Blogging Software
Introducing Blogger
Understanding the Google Connection
Debunking Blogger Myths
Discovering the Benefi ts of Blogger
It’s free!
It’s easy to use
It has loads of features
It’s versatile
It’s fl exible
It can help you make money
It exposes you to the spirit of community
Comparing Blogger to Other Blogging Software Options
Blogging with Blogger
The first steps
The right tools
Chapter 2: Welcome to the Blogosphere
Starting a Blog
Joining the blogosphere
Knowing why people blog
Understanding the pros and cons of blogging
Establishing Goals for Your Blog
Choosing a Topic
Finding Blogs
Growing Your Blog
Making Money from Your Blog
The Secrets to Blogging Success
Chapter 3: Blogging Basics and Buzzwords
Picking a Template
Making a Home Page
Creating a Profile
Filling the Sidebar
Posting Content
Interacting with Comments
Publishing Backlinks
Using Labels
Adding a Footer
Archiving Content
Building Relationships with Links
Including Subscriptions and Feeds
Part II: Using Google Blogger
Chapter 4: Getting Started with Blogger
Taking Your First Steps into the Blogosphere
Creating a Google account
Choosing a domain name
Selecting a basic template
Joining the blogosphere
Getting Familiar with Blogger
Signing in to Blogger
Introducing the Blogger dashboard
Entering and publishing posts
Changing Blogger settings
Customizing your blog
Signing out of Blogger
Chapter 5: Setting Up Your Blog
Creating Your Profile
Adding information to your profile
Designing Your Home Page
Customizing Your Blog
Publishing, confi guring privacy, editing, and composing
Formatting posts, times, dates, and languages
Enabling comments and backlinks
Setting up archiving
Assigning permissions
Chapter 6: Writing and Publishing Blog Posts
Thinking Things Through
Coming up with titles
Considering search engine optimization
Creating a Blog Post
Saving with Auto Save
Creating a draft post
Adding Visual Interest
Formatting text and layout
Adding links to blog posts
Adding images
Administering Your Blog Posts
Allowing comments
Adding labels
Using the post date-and-time feature
Revisiting Old Posts
Finding an archived post
Editing a post
Deleting a post
Chapter 7: Enhancing Your Blog with Templates
Reviewing Blogger Layouts
Choosing a Template
Templates versus headers
Personality
Color
Font
Columns and layout
Sidebar capacity and placement
Future blogging goals
Finding templates
Considering Types of Templates
Templates from Blogger
Free templates from third parties
Premium templates from third parties
Custom templates from third parties
Changing a Template
Choosing a different Blogger template
Modifying the fonts and colors in your template
Switching to a custom template
Knowing what to do after you apply a third-party template
Chapter 8: Adding Features and Functionality
with Elements and Gadgets
Editing Basic Page Elements
Including a header
Modifying blog posts
Editing the About Me box
Choosing Gadgets
Providing a blog list
Inviting followers
Presenting a slideshow
Offering subscription links
Taking a Poll
Adding a List
Including a Link List
Adding a picture
Using AdSense
Including text
Using HTML/JavaScript
Setting up a feed
Listing labels
Setting up a newsreel
Sharing videos
Including the Blogger logo
Adding Third-Party Gadgets
Arranging Elements and Gadgets
Chapter 9: Managing Your Blog
Increasing Visibility and Accessibility
Inviting comments
Moderating comments
Pinging
Managing feeds and subscriptions
Adding More Features to Your Blog
Instant blogging with BlogThis!
Sending posts with BlogSend
Publishing posts with Mail-to-Blogger
Understanding basic HTML
Managing Performance
Tracking your stats
Choosing a statistic tracker
Deciding what to track
Part III: Making Money with Blogger
Chapter 10: The Business of Blogging
Making Money from Your Blog
Understanding monetization options
Examining the pros and cons of monetization options
Knowing what to look for in a monetization option
Choosing Blogger Monetization Options
Contextual link ads5
Text link ads
Impression-based ads
Affi liate ads
Merchandising and mini-malls
Feed ads
Direct ads
Sponsored reviews
Other monetization options
Chapter 11: Maximizing Revenue with Google AdSense
Making Sense of AdSense
Exploring the available ads
Finding your way around Google AdSense
Understanding Google AdSense policies
Getting help
Registering with AdSense
Setting Up AdSense on Your Blog
Choosing an ad format
Choosing the appropriate ad size
Placing AdSense ads on your blog
Adding AdSense ads between blog posts
Confi guring AdSense for Feeds
Getting Paid
Tracking Your Success
Part IV: Growing Your Audience
Chapter 12: The Power of Networking and Relationship Building
Submitting Your Blog to Search Engines
Yahoo!
MSN Live Search
Technorati
Navigating the Social Web
Building a blog community
Commenting on other blogs
Tracking back
Introducing Social Networking
Promoting your blog by using social networking
Checking out popular social networking sites
Understanding Social Bookmarking
Promoting your blog by using social bookmarking
Following the rules
Getting to know the popular social bookmarking sites
Microblogging for Blog Traffic
Plurk
Chapter 13: Boosting Your Search Engine Ranking
Understanding Search Engine Optimization
Driving traffi c to your blog
Using keyword analysis
Boosting popularity by using links
Using SEO to Increase Your Search Engine Ranking
Using SEO tips and tricks
Hurting your ranking by making simple mistakes
Checking Your Page Rank and Links
Part V: Extending Your Blog
Chapter 14: Growing or Downsizing Your Blog
Adding and Deleting Blogs
Adding a blog
Deleting a blog
Canceling a Blogger account
Setting Up Multiuser Team Blogs
Adding team members
Establishing the blog administrator and permissions
Joining and leaving team blogs
Chapter 15: Blogging from Different Media
Blogging on the Go: Mobile Blogging
Podcasting with Audio
Making the case for podcasts
Ensuring that you have the right podcasting tools
Creating and publishing a podcast
Podcasting with Video
Using vlogging equipment
Creating a vlog with Blogger
Chapter 16: Moving Beyond Blogger
Using Your Own Domain
Obtaining a domain from Blogger
Buying a domain from a third party
Using a Third-Party Host
Publishing via FTP
Getting Help
Blogger Help
Blogger Buzz
Blogger Help Group
BloggerHelp channel on YouTube
Blogger Buster
Part VI: The Part of Tens
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites
Friendster
BlogHer
Orkut
Furl
Slashdot
Newsvine
Magnolia
Kirtsy
Propeller
Chapter 18: Ten Common Blogger Problems and Possible Solutions
You Have Trouble Signing In to Your Blogger Account
Username problems
Password problems
Browser problems
You Cannot Access Your Blogger Account
You Discover the Case of the Disappearing Blog
Your Blog Is Identifi ed As Spam
You Don’t’ Know Why Changes Aren’t Being Published
You Have Profi le Problems
Your Text Formatting Buttons Are Missing
Your Post Labels Are Missing
You See Strange Characters, Blank Pages, or Undecipherable Code
You Have a Floating Sidebar
Chapter 19: Ten Places to Find Free Blogger Themes and Templates
eBlogTemplates
BTemplates
BlogFlux
BloggerBuster
Pyzam
All Blog Tools
Blogger-Templates.Blogspot
JackBook
BlogCrowds
BloggerBlogTemplates
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